Eastern Europe
Grandmother's chicken soup
The comforting bowl served for generations. Naturally rich in gelatin and glycine.
Why Bone Broth?

Why Bone Broth?
Long before protein powders existed, every culture had the same answer to nourishment and strength: a pot of bones, slow-simmered for hours. Science is finally catching up to what grandmothers have known for centuries.
Bone broth isn't a wellness fad invented by influencers.
It's one of the oldest foods in human history and every culture on earth figured out the same thing independently.
Eastern Europe
The comforting bowl served for generations. Naturally rich in gelatin and glycine.
East Asia
Bone stocks have been a staple of East Asian cooking for thousands of years.
South America
A postpartum tradition for new mothers, nourishing, restorative, rich in minerals and collagen.
Australia
Every roast chicken carcass that became soup. Every slow-cooked stock that made everything taste better.
The Whole Food Difference
Most protein powders give you protein and nothing else.
Bone broth delivers a naturally occurring spectrum of nutrients
The most abundant protein in your body. Naturally present in bone broth - not extracted from industrial hides like cheap collagen supplements.
Naturally occurring in real bone broth. Protein contributes to growth and repair of body tissue.
The cooked form of collagen. It's what gives traditional bone broth its body and thickness, and it's the reason real broth and hydrolysed collagen aren't the same thing.
Two of the amino acids that make collagen collagen. Rarely found in meaningful amounts in other protein sources, but naturally abundant in bone broth.
Calcium, magnesium, phosphorus, and potassium - drawn from the bones during slow simmering. Bioavailable, not synthetic.
Naturally rich in glycine, proline and glutamine, from a single whole food source. No blending, no isolating, no concentrating with chemicals. Just bone broth, dried gently.
The Gut Health Connection

The Gut Health Connection
Here's what most protein brands don't talk about: what's actually in the tub.
Whey is a dairy by-product, filtered and dried. Plant protein is extracted from peas or rice, then flavoured to cover the taste. Both are isolates, made by pulling one component out of a food.
Bone broth is the opposite. Bones and water, simmered for hours, then dried. Nothing added, nothing pulled out. People have made it across nearly every culture for centuries, not because of what it does, but because it's what you get when you use the whole animal.
"This is amazing, to be able to drink your bone broth in a latte or hot chocolate"
The difference
Bone broth protein isn't an isolate. It's what you get when you simmer bones and dry what's left.
Naturally occurring collagen. 12g of the 15g protein per serve.
Rarely found in meaningful amounts in whey or plant protein, but naturally abundant in bone broth.
Gelatin is the cooked form of collagen. It's what gives real broth its body, and what hydrolysed collagen doesn't have.
Protein contributes to growth and repair of body tissue. 15g per serve.
The Comparison
| Features | BEST CHOICEHEWN.Bone Broth Protein | TYPICALCollagen Peptides | TYPICALWhey and Plant Protein Plant Protein |
|---|---|---|---|
| Made by simmering whole bones | ✓ | ✕ | ✕ |
| Naturally contains collagen | ✓ | ✓ | ✕ |
| Contains gelatin and GAGs | ✓ | ✕ | ✕ |
| Minimally processed | ✓ | ✕ | ✕ |
| Rich in glycine and proline | ✓ | ✓ | ✕ |
| Made from food, not isolated from it | ✓ | ✕ | ✕ |
The Catch

The Catch
If bone broth is so good, why isn't everyone drinking it? Because the traditional version comes with some serious drawbacks.
Those cartons in the fridge aisle? They're a lot of water.
Here's what you're actually getting and what you're actually paying for.
STORE-BOUGHT LIQUID
~3g
protein per serve
BONE BROTH POWDER
15g
protein per single scoop - up to 5x more
The maths: store-bought liquid gives you roughly 2-3g of protein per serve. One scoop of hewn. gives you 15g - up to 5x more protein, concentrated into a single scoop. Same ancestral goodness. No water weight, no fridge, no waste.
The hewn. Difference

The hewn. Difference
We took everything that makes bone broth extraordinary, the collagen, the glycine, the gelatin, the minerals and made it something you'd actually look forward to every morning.
No 24-hour simmer. No kitchen smell. No paying for water. Just one scoop of grass-fed New Zealand bone broth protein, blended with real whole food ingredients that taste as good as they makes you feel.
60 days. Two flavours. If you don't taste and feel the difference, it's on us.
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